The Official Bike Shop of The Lehigh Valley Velodrome ("T-Town")

Bike Brands

The Velo Shop team has given great thought to the bicycles, components and accessories we carry.  We have ridden them all.  Our choice of bicycle brands reflects the team's uncompromising commitment to provide the very best to every level of rider, from professional to recreational enthusiast. The truth is that there is no one perfect design philosophy when it comes to bicycles. To the contrary, the world of high-end cycling is populated with different design and engineering philosophies.  Rather than offer one or two brands, we at The Velo Shop have hand-picked a wide variety of brands that we believe represent the full panoply of brilliance offered by the best minds in cycling design and innovation.  While there is no perfect bike for all, there is a perfect bike for you and we are determined to match you to that bike.


Bike Brands of The Velo Shop


Founded in 1885, Bianchi is the oldest manufacturer of bicycles in the world. Bianchi provides not one, but two race-proven bikes to pro tour Team Belkin--the Oltre XR.2 and the award winning Infinito CV. The Infinito CV is manufactured with Bianchi's revolutionary Countervail vibration cancellation material which enabled Lars Boom to ride to victory over the brutal cobbles of Stage 5 of the 2014 Tour de France.  The Velo Shop is privileged to carry the full line of this historic and time-honored brand.


In 2011, collaborating with experts in the field, BMC developed ACE, or Accelerated Composites Evolution Technology. Replacing traditional prototyping processes, the iterative, computer-modeling program produced more than 34,000 possible frame configurations in just one year.   With ACE technology, the characteristics of each iteration of frame design are realized and refined until the optimal combination of all parameters is found.  How good is BMC's ACE technology?  Just ask BMC pro Mountain Biker, Julien Absalon, who has won Olympic Gold and five World Championships, winning his last Worlds atop the BMC Fourstroke.



As an industry leader in high performance road and triathlon bicycles, Cervélo takes an engineering-driven approach to bicycle performance: define and measure, build, then test and refine. This may be one reason why Cervélo consistently comes out at the top of comparison tests and wins awards from the most respected industry publications.


In engineering, product development, sales, marketing and customer service, the core to Felt's success is a company-wide mandate to continually improve on past success.  Each new Felt bike, be it road or off-road, high-end performance to entry-level recreation, utilizes critical lessons from past designs and then incorporates new enhancements. The results speak for themselves. The world’s fastest UCI legal time trial bike, the Felt IA, continues to dominate the international time trial and triathlon circuit. The Edict full-suspension mountain bike is a stalwart on the world’s elite cross-country scene. The top-tier F road bikes are mainstays of the European peloton. And, the TK1 has been raced on the track at two Olympic Games, Beijing in 2008 and London in 2012.


Who was the top team in the 2014 Tour de France? French juggernaut, AG2R.  What bike did they ride? The German refined Focus Izalco Max.  Founded by cyclocross World Champion, Michael Kluge, Focus manufactures some of the finest road and cyclocross bikes ever to grace the L'Alpe-d'Huez or power up a muddy Belgian field.  Weighing in at just over 13 pounds, the Izalco Max will take you to new heights. Ridden by U.S. Cyclocross Champion, Jeremy Powers, the Mares CX dominates the cyclocross scene like no other bike. 


LOOK is a French company, renowned for being one of the most innovative brands in the world.  Inventor of the clipless pedal, of the first carbon frame in 1986 and of the first track single-piece carbon frame, LOOK is recognized as a cutting-edge, industry leader.  But where LOOK really dominates is on the track, having won more Olympic medals and World Championships than any other brand.


Perhaps the most celebrated of the great Italian brands, Pinarello's philosophy is one of continual innovation. Every day, Pinarello tests new solutions to evolve and improve their bicycles, experimenting with new materials and new ideas to push the limits of bicycle science.  Little wonder Pinarello has won 12 Tours de France, including four of the last five races.

Santa Cruz

Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. Their first bike, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define Santa Cruz's then- ethos of "simply advanced."  That bike was the cornerstone for a brand that was founded on the notion of doing things their own way in order to build the best.  Santa Cruz has been rattling sensibilities ever since.


Headquartered in Switzerland, Scott is a force to be reckoned with in the mountain, road, triathlete, gravel and lifestyle bike markets.  Scott launched the full suspension revolution in mountain biking in 1992, and helped Greg LeMond win the 1989 Tour de France with its cutting-edge aero clip-on bars.  Scott's innovation continues through the present, capped by Matthew Hayman's 2016 win at Paris-Roubaix on a Scott Foil--the first true aero road bike to win this grueling race.  So, stop in and see our entire lineup of bikes, helmets and shoes offered by this Swiss icon.